Mental health is the silent pandemic we’re all facing, yet so few talk about it openly—or take action to fight it. For me, it became deeply personal in 2019 when my father took his own life. Over the course of my 41 years, I’ve lost 14 friends and family members to suicide. After sitting in a church pew for the fifth funeral in one year, I knew something had to change.

I began looking inward, questioning not just our mental health system but our lifestyles—what we consume daily and how it affects the way we think and feel. I realized that so much of what we put in our bodies is full of toxins and synthetic ingredients that disrupt our mental clarity and emotional well-being.

That’s when the idea for Squatch Juice was born—a clean, natural energy and hydration drink designed to help us feel better physically and mentally. No synthetic junk. No harmful dyes. Just real ingredients that support real change.

My father always told me, “Son, if you do anything, make sure it helps people and changes lives.” Squatch Juice is my way of doing exactly that